WMAGAZINE | TIME CAPSULE

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WMAGAZINE | TIME CAPSULE -

ART - VIDEO INSTALLATION

New.York - USA

“ An exploration of the illusion of time “

 

CREATIVE BRIEF

CHALLENGES

Venue sourcing and event planning, find the right place to present the new video installation of Steven Klein. Presented by W Magazines (Stefan Tonchi) and sponsored by Blackglama, the unveiling of “Time Capsule” took place at the posh Park Avenue Armory in New York, during the esteemed New York Fashion Week.

It’s only fitting that a brand synonymous with timeless beauty would play host to Steven Klein’s new video installation entitled “Time Capsule”, which features photographs of model Amber Valetta progressively aging while maintaining her flawless beauty and elegance.

PROJECT

STRATEGY

As guests entered the Armory they found themselves enveloped by darkness, as thick black curtains parted to reveal flat screen televisions hanging from the ceiling, each showcasing a slightly older Valetta in stunning ensembles. A 3-D extension of Klein’s “One for the Ages”, “Time Capsule” showed Valetta as a woman aging across a century thanks to creative makeup and wardrobe selections.

“Time Capsule” is an exploration of the illusion of time, as Valletta’s character imagines herself in the future and creates the range of aging, challenging our ideas and concepts of time and dimension. In essence, she is aging in a realm that is timeless.

CLIENT

Client : TIME CAPSULE / STEEVE KLEIN by GRADIENT

Position : GRADIENT - Creative Director

Location : THE ARMORY - New York
One Penn Plaza, Suite 1710
New York, NY 10119

Time Capsule is an exploration of the illusion of time. A woman projects herself into an imagined future and creates the dynamic range of aging. Time Capsule challenges our ideas and concepts of linear time, and of dimension; she is aging in a realm that is timeless. 

A 3-D extension of Klein’s “One for the Ages”, “Time Capsule” showed Valetta as a woman aging across a century thanks to creative makeup and wardrobe selections. 

CLIENTS

[ WITH TRUST + LOVE ]

No challenge is too big or messy, familiar or foreign, broad or niche.

I’m excited to speak to like-minded partners who are creatively and culturally ambitious – open to pushing the limits and possibilities of design.

Let’s make something great together !

LET'S DISCOVER OTHER PROJECT

FOUR SEASONS

MARTIN MARGIELA

RALPH LAUREN

YVES SAINT LAURENT

H&M

MONCLER

L’OREAL

BUMBLE & BUMBLE

SHAERI

ROMAIN JEROME

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