ROMAIN JEROME
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ROMAIN JEROME -
BASELWORLD
Basel - SWITZERLAND
IMMERSIVE | POP-UP STORE
CHALLENGES
Integrate the RJ-Romain Jerome branding and the mapping tool in order to recreate a world around the "Moon Dust-DNA" collection. Mapping involves the projection of light or videos on defined volumes. Animated by VJs (video-jockeys), these optical illusion games can trick perceptions or mislead spectators through the illusionary deconstruction of previously static elements.
STRATEGY
We realized a scenography around the X-shaped “traverses”, RJ-Romain Jerome signature feature, and extruded triangles which act as the base for watches. The challenge was then to recreate the different universes of the brand’s collections just using light”.
We've created a display window with a unique, innovative concept.
Designed 24 modules equipped with 1344 LEDs connected by 500 soldering points and 1km of cabling, adapted an algorithm allowing them to program the 224 independent lit up paths randomly in order to project a veritable play of light on the modules. Through contemporary, abstract animations playing on the intensity, rhythm and different levels of light created tri-dimensional textures and effects, all enhanced by fleeting visual delights.
Client : ROMAIN JEROME by ELYX EVENTS
Location : BASEL - SWITZERLAND
Position : ELYX EVENTS | CEO + Creative Director
