MONCLER | GRAND CENTRAL - NYC

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MONCLER | GRAND CENTRAL - NYC -

IMMERSIVE - FASHION SHOW

New York - USA

 

CHALLENGES

Venue sourcing and event planning, find the right place and the perfect idea for this french fashion brand to gathe media coverage and simultaneously leverage the brand interest.

STRATEGY

A FlashMob in a middle of Grand Central Terminal in New York. A way to create a“ Buzz” for our presentation. The landmark venue was taken over by dancers clothed in the Moncler collection, giving bystanders an entertaining and surprising view of the fashion show.

Total 363 dancers, including 163 representatives of the new collection and 200  loaded to play the audience. A spectacular and ambitious project.

Client : MONCLER Grenoble by GRADIENT

Location : GRAND CENTRAL - New York

Position : GRADIENT | Creative Director

It was brilliant theater, and a witty way of doing business.  It made you want to run out and buy Moncler Grenoble,

- Maya SINGER / VOGUE Runway

CLIENTS

[ WITH TRUST + LOVE ]

No challenge is too big or messy, familiar or foreign, broad or niche.

I’m excited to speak to like-minded partners who are creatively and culturally ambitious – open to pushing the limits and possibilities of design.

Let’s make something great together !

FOUR SEASONS

MARTIN MARGIELA

RALPH LAUREN

YVES SAINT LAURENT

H&M

MONCLER

L’OREAL

BUMBLE & BUMBLE

SHAERI

ROMAIN JEROME

WMAGAZINE

GPHG