MONCLER | CENTRAL PARK - NYC
-
MONCLER | CENTRAL PARK - NYC -
IMMERSIVE - FASHION SHOW
New York - USA
CHALLENGES
Venue sourcing and event planning, find the right place and the perfect idea for this french fashion brand to gathe media coverage and simultaneously leverage the brand interest.
STRATEGY
As the year before we decided to forget the catwalk and bring the French Alps in New York. For that we decided to produce the fashion show on the Park's Wollman Skating Rink.
Just for one evening the ice-dancers replaced skinny models and blades a vertiginous heels.
Client : MONCLER Grenoble by GRADIENT
Location : CENTRAL PARK - New York
180 professional athletes were synchronized skating, in monochrome teams of three, performing an impressive dance while presenting the new Autumn/Winter collection. No front-row catwalk seats, a choir wrapped up in red, white and blue, and a backdrop of Manhattan's night skyline
Position : GRADIENT | Creative Director
