MAISON MARTIN MARGIELA x H&M
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MAISON MARTIN MARGIELA x H&M -
ARTISTIC + IMMERSIVE - FASHION SHOW
New.York - FASHION WEEK
CHALLENGES
Venue sourcing and event planning, find the right place and the perfect idea. Engage host of fashion insiders to present the special Martin Marginal for H&M collection "Capsule". Celebrate their collaboration, gathering media coverage, simultaneously leverage interest and celebrate the brand.
STRATEGY
The venue, an abandoned building in downtown New York 5 Beekman, a unique and raw space the perfect spa ce to produced and helped transform the artistic vision of Margiela and the brand.
The event ranged from a private shop on the top floor to a performance art piece that celebrated the line on the ground floor.
From Brussels, the internationally renowned dance company Rosas with Anne Teresa de Keersmaeker in the lead showed the collection with a beautiful dance composition. Artists like Daniel Arsham and Noémi Goudal interpreted the design house ideas. People from all over the world witnessed this fusion between art and fashion.
Client : MAISON MARTIN MARGIELA x H&M by GRADIENT
Position : GRADIENT - Creative Director
Location : DOWNTOWN - New York
Abandoned Building
5 Beekman Street
New York, NY 10038
