BAR NANÁ | NYC
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BAR NANÁ | NYC -
BUSINESS DEVELOPMENT | BRAND DESIGN
New York - USA
CHALLENGES
The creation of new concept for this bar/restaurant in New York. Find a solution to blends South American and French influences to create a uniquely considered nightlife offering in New York.
STRATEGY
For the name of the restaurant we chose "Bar Naná", inspired by both Emile Zola’s classic Nana - a heartwarming tale about the rapid social ascent of a prostitute — inspired the place ( hence the sketches from various editions on the wall ), and the legendary brothel in Punta del Este known simply as “Casa de Naná”.
Client : BAR NANÁ
Location : New York, USA
Position : GRADIENT | Creative Director
